L.Designs brought Timeless Romance on Paper to our recent styled shoot.

From French-inspired Toile de Jouy patterns to hand-painted watercolor venue illustrations, this invitation suite is a true work of art. Designed for our latest styled shoot, the collection blends old-world elegance with modern trends; textured papers, linen ribbons, and wax seals—all coming together to create pieces that are as personal as they are timeless. Each piece was designed to be both beautiful and deeply personal—treasures couples can keep long after their wedding day.

We sat down with Laura from L.Designs to talk about her process in creating the invitations for our shoot.

Fashion Files

Location:

Heritage Hill, Green Bay

Style:

French Country Romance

Venue Type:

Living History State Park | Gazebo

Q & A With Laura from L.Designs

 Once you were given the styled shoot theme, how did you begin designing this invitation suite?

It’s always nice to start with a few ideas. The shoot had a beautifully curated inspo board that gave me tons of colors, patterns, and layouts to start building ideas. My designer brain instantly starts imagining looks and combos, and I get right to work setting up new designs. I started by choosing a French-inspired blue Toile de Jouy pattern to incorporate into the designs. From there, I picked a few different fonts and watercolor combinations to create different looks (formal, simple, modern). Once the designs were completed, I was able to play around with physical elements, such as textured papers, linen ribbons, wax seals, envelope liners, and more!

What are some of the special elements of this design, including the custom artwork from Brush Strokes and Bubbly? What was it like to collaborate on this project?


Brush Strokes and Bubbly did an amazing job creating both landscape venue paintings, along with icon watercolors that I was able to incorporate into the wedding invitations and signage. I created designs using the venue watercolors as the main focal point of the main wedding invitation and created custom timelines and drink signage using the icon images. This is by far my favorite way to showcase a venue within an invitation suite. By using a watercolor, you still create a soft, formal, intimate look for your guest to enjoy. I now offer all of my clients the opportunity to collaborate with Brush Strokes and Bubbly to create one-of-a-kind watercolor invitations.

Did you incorporate any current trends into the suite?

I did! Right now, the vintage French Toile de Jouy blue patterns are really popular. It’s chic and elegant, while still giving a country-esque! It’s the perfect accent! Custom watercolors are also very popular right now. It’s the perfect way to make your pieces both one of a kind and have a personalized memento to keep and remember for years to come. For the second shoot, I also included new shaped wedding invitations, including half arched, oval, and circular pieces, which is a hot new trend!

French Country styled wedding invitation with custom water color art.

Macy Roth Artistry | Invitation by L.Designs | Watercolor Art by Brushstrokes and Bubbly

Heritage Hill gazebo watercolor all-in-one wedding invitation.

Macy Roth Artistry | INVITATION BY L.DESIGNS | WATERCOLOR ART BY BRUSHSTROKES AND BUBBLY

Are there any personal touches or design elements you especially love to include for couples? If so, which ones stand out in these suites?

My signature personalized touch is adding specialty papers and accessories! These specific suites included texturized elegant cotton paper, dusty blue linen ribbon with frayed edges, dusty blue and pearl white wax seals, customized vellum belly bands using the toile de jouy pattern, printed dusty blue envelopes and toile de jouy envelope liners.

What else should we know about these designs?

Although these designs were created with multiple inserts and accessories to showcase throughout the photoshoot, they can be simplified to meet any budget. The invitation can be converted to a one-piece, double-sided invitation or to our newest layout – the trifold all-in-one. Maybe you’re looking to keep one or two of the premium accessories but remove a few of the inserts; that’s fine too! The best part about ordering with L.designs is that we will completely customize each look to meet your wedding needs and budget.

The next theme and color palette shifted to a bright, modern aesthetic suited for both summer and fall.

For the second location of our shoot, we shifted the theme and color palette to create a fresh, modern look.  To tie everything together, we shared the floral selections with Laura from L.Designs, who designed a stunning invitation suite. She incorporated sleek, contemporary details and even crafted a coordinating envelope liner featuring the same blooms.

Fashion Files

Location:

Heritage Hill, Green Bay

Style:

Fall Romance at the Chapel

Venue Type:

Living History State Park | Moravian Chapel

Can you walk us through your process for creating a custom invitation suite from start to finish?

How the process works, we start by discussing designs. A lot of customers like to head right to our website to browse the designs we currently have created to get ideas. If they find a design they really like, we can simply update the look to match their wedding colors, wording, inserts, and preferred accessories. If they haven’t found the perfect look, we then head to the drawing board and start from scratch. This process begins with a phone or in-person consultation where we discuss the couple’s ideas, likes, and dislikes. I then get to work creating two to three variations of their new customized look. We then make adjustments and changes as needed until we have created the perfect look.

What trends do you see emerging in invitations, custom signage, and wedding print items for the upcoming year?

Although soft and neutral tones are still very popular, watch for statement colors and patterns. A pop of a bold terracotta, a modern leaf pattern accent, or even a bold envelope or liner. With this trend also comes clean invitations. Keep your main invitation simple and use your accents as your main design element. Such as a clean white invitation with a simple text design paired with a colored envelope, pattern belly band, and a wax seal. Classic meets modern elegance!
shades of green invitation and floral lined envelope with pink insert and round rsvp card

MACY ROTH Artistry

Fashion Team Vendors

 

Wedding Service Vendor’s Name/Website
Photographer Macy Roth Artistry
Venue Heritage Hill
Invitations & Custom Signage L.Designs Custom Wedding Invitations
Live Watercolor Artist and Custom Signage  Brushstrokes and Bubbly
Florist (Gazebo) The Stock Peddler
Florist (Chapel) Ubloom-Oshkosh
Gown Designer Maggie Sottero Designs
Wedding Gowns + Accessories Ivory Rose Bridal Boutique
Menswear DuBois Formalwear
Hair Stylist Black Veil by Kayla
Makeup Artist Lauryn Marie | Wisconsin Makeup Artist
Day of Coordinator Green Bay Bartender
Rentals (Linens, Glassware) Ruby Design Event Rentals
Model Agency The Rock Agency
Agency Model Juliana Horta
Couple Models Matilda & Michael